Marketing
Libraries Journal
(MLJ) is a
new peer-reviewed,
independently published, open access scholarly journal
that focuses on
innovative
marketing activities libraries are engaged in.
Published twice a year, this new journal contains both research
and practical
examples of library
marketing campaigns, library marketing research, public relations
campaigns, SWOT analysis, segmentation research, assessment of
marketing activities, and tools used for marketing. In
addition
to peer reviewed articles, the Journal will also contain practical
articles from columns on advocacy, branding, case studies of marketing
campaigns, "from the trenches," and technology tools.
Read the inaugural issue at http://journal.marketinglibraries.org/
Call for submissions for Volume 2, Issue 1 (Summer 2018) is open.
Deadline for Submissions: April 1, 2018 (May 1, 2018 for Practical
Articles)
Submission guidelines are posted on the journal's home page, along with a link to the online submission tool.
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